Increasing Sales for BasicAyurveda through Social Media Marketing
BasicAyurveda is an Ayurvedic product brand that offers a range of natural wellness products such as herbal supplements, skincare, and personal care items. The brand emphasizes holistic well-being and aims to promote traditional Ayurvedic healing through modern solutions. Despite a strong reputation in their niche, BasicAyurveda struggled to significantly scale their online presence and sales.
Problems
- Low Social Media Engagement: The brand had an established presence on social media, but engagement levels were low. Posts had limited reach and interaction, preventing BasicAyurveda from building a strong community around their products.
- Underperforming Content Strategy: Their content lacked variety and a consistent brand message, leading to unclear communication of their values and the benefits of their products.
- Limited Brand Awareness: While BasicAyurveda had a loyal customer base, their visibility was limited to a niche market, and they faced challenges in expanding their audience outside of their existing followers.
- Low Conversion Rates: Although the website received traffic, conversion rates remained below expectations, with potential customers not following through with purchases.
- Ineffective Paid Advertising: Prior attempts at paid advertising were not delivering strong results due to poor targeting, broad audiences, and generic ad messaging.
Solutions
Content Strategy & Creation: We developed an engaging content strategy to connect with the audience, focusing on the benefits of Ayurveda and BasicAyurveda’s products. This included educational posts on Instagram, high-quality visuals, customer testimonials, and user-generated content (UGC). We also utilized Instagram Stories and Reels for behind-the-scenes content and quick Ayurvedic tips.
Influencer Marketing: We partnered with micro-influencers and wellness bloggers who shared their experiences with BasicAyurveda products. Collaborations included product reviews and giveaways to generate buzz and encourage engagement. Long-term partnerships were established to maintain consistent brand messaging and authentic endorsements.
Paid Social Media Advertising: We restructured advertising efforts to target specific demographics interested in wellness and Ayurvedic practices. Targeted Facebook and Instagram ads showcased various products and customer testimonials. Lead generation ads were implemented to capture potential customers, and retargeting campaigns engaged users who had previously visited the website.
Community Engagement & Customer Loyalty: We focused on building a community by actively engaging with followers through prompt responses to comments and DMs. Exclusive discounts and offers were created for social media followers, and a loyalty program was introduced to reward repeat customers with points for purchases.
Performance Monitoring & Optimization: We continuously monitored campaign performance by tracking key performance indicators (KPIs) such as engagement rates, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and customer lifetime value (CLV). Campaigns were adjusted in real-time to optimize results and ensure effective resource allocation
Results
- Social Media Engagement: Engagement on Instagram grew by 300%, with likes, comments, and shares significantly increasing thanks to the educational and inspirational content.
- Sales Conversion: Website sales increased by 45%, driven by targeted Facebook and Instagram ads, as well as high levels of engagement from social media followers.
- Follower Growth: BasicAyurveda’s Instagram following grew by 150%, with the majority of new followers coming from influencer partnerships, paid ads, and user-generated content campaigns.
- Paid Advertising ROI: The return on ad spend (ROAS) improved to 4:1, with retargeting ads seeing the highest conversion rates.
- Customer Retention: The brand’s loyalty program and exclusive offers led to a 25% increase in repeat purchases, building stronger customer loyalty.
- Brand Awareness: The combination of influencer marketing and paid social ads helped expand BasicAyurveda’s reach, with global brand awareness increasing as they expanded into new markets.